Hi – I am Nicolai Høg and welcome to my blog! I have been working within the field of Web Analytics and Conversion Optimization for just shy of 3 years, and am currently heading the CRO & Web Analytics team at the GroupM agency Quisma in Denmark.
I am a Dane located in the fine capital of Denmark, Copenhagen. I have been interested in the relationship between technologies and users since I can remember and got my master’s degree in Communication and IT during the summer of 2016. In my final thesis, I wrote about how to approach a Conversion Rate Optimization process with varying hours and budgets, and I have worked with this field professionally alongside Web Analytics since January 2016.
I help companies understand the importance of data-based decision-making. Many companies are sitting on a goldmine of insights in their data, that they do not utilize – or in some cases know exists. If I help just a few people understand and use data wiser to improve their business, I’ll look at my blog as a success.
You’ll most often find me writing about the below disciplines:
- Conversion Rate Optimization
- Data Activation
- Through the likes of Adobe Analytics Workspace and Google Data Studio
- Web Analytics
To end this About page, I would like to thank you for spending some time on my blog. I hope you enjoy the content here, and I look forward to answering your comments, should you have any.